Two projects, and both open

How the page looks now. Captured 08/10/2026, unretouched and without a device frame.

The catalogue is arranged three ways

Categories, brands and notes — twenty-two routes instead of one product list. People choose perfume differently: one knows the brand, another remembers only the scent. A single list serves the first and loses the second.

Ordering happens in Instagram Direct, and it says so at the top

There is no checkout on the site: sales happen in chat, where samples are chosen too. The site's job is to choose, not to pay, and it says so in the first line rather than revealing it on the third click.

Not one third-party host

Fonts and images are served by the site itself. No one else's server receives the visitor's IP address — which also settles the question the EU asks about fonts from someone else's CDN.

I left the last figure in plain sight. The main image arrives in 3.5 seconds against a target of 2.5, and 862 KB of this page is script. It is fixable, and it is not fixed. Showing 90 out of 100 and staying quiet about why it is not 96 is the same dishonesty in a smaller font.

And about the beam in my own eye: the page you are reading arrives in the same 3.5 seconds on the same profile. Its cause is different — not scripts but render-blocking styles — but the figure is exactly the same, and fixing it is on me. Measure it yourself, it takes a minute.